"It's all about reaching out and not being shy. You will get denied the first few, or 100, times before anyone accepts you. It's like finding a job. It is never easy."
Cami, Hightail Rider
Some things start small and grow into something you never quite planned. For Cami, it began with riding her MT-07 on beautiful roads and filming it. No grand strategy, no big following, just a rider who loved motorcycles and wanted to share that with people. What it grew into is the kind of story that makes you want to send the email you've been putting off.
In 2026, Cami rode the Yamaha R7 70th Anniversary Edition as part of an ongoing collaboration with Yamaha Switzerland. It didn't happen overnight. It took persistence, rejection, and a lot of tagging the right people until they finally noticed.
How Cami Started Creating Yamaha R7 Content
Cami had been creating content on her MT-07 for around 2 years when she started reaching out to garages and brands. The early responses were mostly silence or nos. She kept going anyway.
She began tagging Yamaha Switzerland official Instagram in her posts consistently. Over time, they started paying attention to her content. Then in 2025, they followed her back. That was the opening she needed.
She sent them a message, thanked them for the support, and pitched a collaboration: test rides in exchange for content. She had her eye on the Yamaha R7 specifically. Its aggressive styling, sporty riding position, and the feeling it gives on the road had already made it the bike she imagined owning one day. Yamaha said yes.
Follow Cami on Instagram to see where the journey goes next.
The First Collaboration: R7 and MT-07 Y-AMT
In August 2025, Yamaha handed Cami the Yamaha R7 for two weeks. She rode it, filmed it, and gave it everything she had. The Yamaha Switzerland team loved what she created, and the partnership deepened. Next up was the MT-07 Y-AMT, one of the newest bikes on the market at the time.
For the MT-07 Y-AMT, Cami produced her first longer YouTube video. She was working with an old phone and a basic microphone, and it didn't matter. The video climbed to nearly 10,000 views and is still growing a year later. The comments were positive, the Yamaha team was happy, and Cami had proven herself as a creator worth working with.
When the riding season ended, Yamaha told her they wanted to keep going. That was all the motivation she needed heading into 2026.
The 2026 Yamaha R7 70th Anniversary Edition
Yamaha's 70th anniversary brought special edition releases across the range, and the R7 was one of them. For Cami, getting to ride it again and experience how it had evolved from the 2024 version she already knew was a full-circle moment.
The 2026 R7 70th Anniversary Edition brings a range of new features alongside its commemorative design. Cami documented everything in detail on her YouTube channel covering the bike's updates, its look, and what it actually feels like to ride. Her personal highlight? The cruise control. A feature that makes a real difference on longer rides.
With the Yamaha R7's sporty riding position and the longer days in the saddle that come with serious content creation on the road, Cami relied on her Hightail Hair Pocket throughout every ride. Whether she was gearing up at the start of the day or stopping mid-route for content, it kept her hair protected and out of the way. On a collaboration where looking the part matters as much as riding it, that's not a small thing.
What This Took
The collaboration with Yamaha Switzerland didn't come from luck. It came from showing up consistently, creating content worth noticing, and being willing to hear no more than once before trying again.
Cami's advice to anyone trying to build something similar is straightforward: reach out, expect rejection, and don't let it stop you. The brands and garages that say no are just part of the process. The ones that say yes are what you're working toward.
What started as one rider filming her own rides has grown into an ongoing partnership with one of the biggest names in motorcycling. The 2026 R7 70th Anniversary Edition is just the latest chapter.
After returning the R7, Cami is already looking forward to whatever Yamaha puts in front of her next. That's what happens when you don't stop reaching out.
What Cami Learned from Working with Yamaha
Landing a collaboration with Yamaha Switzerland changed more than the bikes Cami was riding. It also changed the way she approached content creation. Instead of focusing on chasing views, she learned that consistency, reliability, and professionalism mattered just as much as the finished videos.
When working with a brand, every detail counts. Meeting deadlines, communicating clearly, and delivering content that reflects both your own style and the company's expectations helps build trust.
That's why Yamaha continued working with Cami after her first collaboration. She wasn't just creating content—she was proving she was someone they could rely on.
For anyone hoping to work with motorcycle brands, Cami believes the biggest mistake is waiting until everything feels perfect. You don't need the newest camera, thousands of followers, or professional editing skills to get started. Her first YouTube videos were filmed on an older phone with a basic microphone, yet they still connected with viewers because they were genuine.
Building relationships takes time. Every post, every ride, and every message is another opportunity to show your passion and consistency. As Cami's story shows, one email, one reply, or one opportunity can eventually grow into a long-term partnership.
WATCH CAMI RIDE THE YAMAHA R7
Cami's YouTube channel is where the full story lives. From her first MT-07 content to the R7 70th Anniversary Edition, it's all there.
SHARE YOUR RIDE
Have a route you can't stop thinking about and want other Hightail riders to know about? We would love to feature it in Hightail Rides Worldwide.
